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WHAT IS DIGITAL SIGNAGE?

Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at specific times.

Over the past few years we have seen a shift in organizations and the type of signage used to deliver important messages to target audiences, including customers, employees and students. Our customers and the end users are moving away from printed signs to more dynamic, flexible, and customizable digital signs. Digital signs are often referred to as digital displays, and digital signage displays.

Digital Signage is used for many different functions:

  • Information (flight information in airports or corporate offices to communicate to their employees)
  • Advertising (lift in Sales to include in-store promotions)
  • Advertising by Third Parties (restaurant-based digital signage networks that sell advertising to local merchants/service providers and national advertisers
  • Enhanced Consumer Experience (digital signage in waiting areas and medical content/information in doctor’s offices to reduce perceived wait-time)
  • Impact Customer Behavior (post office digital signage that directs patrons waiting in line to their automated machines and grocers digital signage designed to provide customers recipe information and different areas of the store, increasing the time spent on the store premises (dwell time)
  • Brand Enhancement (department stores where the digital signage in video form is used as a part of store décor to build a story around a brand)

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